Question 7

7) Explain how the following video, How To Make Your Breasts Look Bigger, is both an appropriation and reappropriation of sexual signifiers, and discuss the implications of the film from both perspectives (i.e., the appropriation and reappropriation of sexual signifiers from early pornography) (100-150 words).


Underwear:
How To Make Your Breasts Look Bigger

This video is an example of appropriation because it takes the sexual signifiers from the dominant (early pornography), and takes it as their own. This is seen in the way in which the woman wants to please a man by having larger breasts. She acts in a very submissive manner and all of her sexual gestures and actions while trying to make her breast bigger reiterates the sexual signifiers from the dominant. This film is reappropriated because she then takes back her “sexual” power by making fun of the dominant sexual signifiers; this is seen as she over exaggerates the manner in which she is trying to make her breasts bigger, illustrating how ridiculous it is in the first place. Also in the end of the video is depicts reappropriation because she eventually receives the attention she is looking for and she turns the gross maintenance man down. This is reappropriating those sexual signifiers and giving her the power showing how women are more in control and even though they may want to look sexually appealing does not mean that they are in any way submissive.